An AI-powered SaaS tool that automatically monitors creative performance, detects fatigue signals, generates creative variations, and rotates ads without manual intervention. It enforces 'hands-off' cooldown periods to prevent over-tweaking, provides creative quality scoring (not just campaign metrics), and can integrate with micro-creator content feeds for fresh assets. The system acts as a 'set-and-forget' creative layer that stabilizes performance regardless of platform changes.

Meta's recent algorithm volatility has made traditional campaign optimization unreliable, while creative fatigue rates have increased 40% year-over-year. The shift to creative-first advertising is accelerating as advertisers realize they can't control the platform, but they can control their creative pipeline. Micro-influencer content is proven to work but remains manual to source and test.