A tool that ingests a user's location data (or integrates with services like RabbitEars), building characteristics (basement, attic, ground floor, multi-story), and desired channels to recommend specific antenna models, optimal placement within the home, and expected reception quality. The app could include an AR-based placement optimizer using a phone's camera and compass to find the best indoor mounting spot and orientation for maximum signal strength.

Cord-cutting continues to accelerate as streaming prices rise, pushing more consumers toward free OTA broadcasts for live sports and local news. The growing complexity of antenna hardware options and the shift toward indoor/attic installations in HOA-restricted neighborhoods create demand for smarter selection tools.