A workflow automation platform that connects to CRMs and martech tools (Salesforce, Marketo, SFMC, Clay) and runs the day-to-day operational processes — list ingestion, data enrichment, lead routing, opportunity hygiene, account transitions, and campaign deployment — through configurable AI agents. Ops teams describe the process once and the tool executes the imports, updates, and distribution steps that analysts currently click through manually.

Even AI-native companies like Anthropic, Cohere, and Harvey are still posting roles dedicated to manual CRM hygiene and campaign execution, and Harvey explicitly says it wants AI to eliminate the manual work holding marketing teams back — the demand for agentic automation of revenue ops is openly stated in the hiring market.