Build a marketing performance intelligence tool that connects campaign, event, CRM, and MarTech data into attribution models, KPI dashboards, and automated insight reports. The product would flag underperforming channels, surface ROI trends, identify data quality gaps, and generate recommendations for campaign optimization.

Multiple companies are hiring for roles focused on performance measurement, attribution, dashboards, and continuous campaign improvement, indicating active operational pain. As marketing budgets face greater ROI scrutiny, teams need faster and more reliable visibility into what is working.