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Understanding Our Evidence Scoring System

A deep dive into how Trend Seeker calculates evidence strength, market metrics, and opportunity scores for each business idea.

November 5, 2025

4 min read

By Tonis Tiganik

methodology
features
Understanding Our Evidence Scoring System

Every business idea on Trend Seeker comes with detailed metrics to help you evaluate its potential. Here's how we calculate each score.

70% Volume 80% Urgency 60% Specificity

Example evidence scores for a high-potential business idea

Evidence Strength

Evidence strength measures how confident we are that real demand exists. It's based on three factors:

Volume (0-100%)

How many users are expressing this need? Higher volume means more potential customers.

  • Low (0-30%) - A few users have mentioned this need
  • Medium (30-70%) - Consistent mentions across multiple sources
  • High (70-100%) - Widespread demand with many requests

Urgency (0-100%)

How frustrated are users with the status quo? Higher urgency means users are more likely to pay for a solution.

  • Low - "It would be nice to have..."
  • Medium - "I really need something for..."
  • High - "I can't believe there's nothing that does..."

Specificity (0-100%)

How well-defined is the problem? Higher specificity means you can build a more targeted solution.

  • Low - Vague requests without clear requirements
  • Medium - General category with some specific features mentioned
  • High - Detailed requirements and use cases

Market Metrics

TAM Market Size Low / Medium / High Competition Market Saturation Low / Medium / High Monetization Revenue Potential Low / Medium / High Opportunity Score: 78%

Total Addressable Market (TAM)

Our estimate of the market size based on the breadth of the problem and affected user segments.

Competition Level

How saturated is the market? Low competition doesn't always mean good - it might indicate a difficult market.

Monetization Potential

Based on the type of problem and user willingness to pay, how viable is charging for this solution?

Using These Scores

No single metric tells the whole story. A high-volume, low-urgency idea might have lots of free users but few paying ones. A high-urgency, low-volume idea might be a great niche opportunity.

Opportunity Matrix: What Different Score Combinations Mean

BEST High Urgency High Specificity NEEDS FOCUS High Urgency Low Specificity NICHE Low Urgency High Specificity AVOID Low Urgency Low Specificity High Specificity Low Specificity High Urgency Low Urgency

The best opportunities often combine multiple strong signals. Look for ideas with high urgency AND high specificity - these are problems users desperately want solved and know exactly what they need.


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