And, well, let's talk about some data because this is the AI to ROI. And for the second year now, we've partnered between Maverick and Benchmarked on the AI cost governance benchmarking research and publishing a report. So, I get too deep into the data, so I'm going to pull myself back a little bit, at least right now. What are some of the interesting findings from that research that really made you think, oh, that's interesting?

I love that. The business owner becomes the economic owner also. I love it. That's right. Okay. Which variables? You've already mentioned this, but it's a quick summary rapid-fire question. What are the key variables that are key to ensuring that you drive ROI from your AI investments?

And what is that value? Is it time savings? Is it customer satisfaction? Value can be a bit more subjective. But there are ways to solve for value. And if you can get value, cost is well solved for. ROI is value minus cost divided by cost. So, I think the best companies we're working with today have a single view of all of their AI niche projects. And they have a, here's what the ROI is today and here's what the projected ROI will be.