A financial tool that ingests a user's complete financial profile (base salary, bonuses, savings, expenses, location, employment type) and cross-references it against mortgage products, government schemes, credit union options, shared ownership programs, and rental affordability criteria across multiple lenders and housing authorities. It surfaces personalized, ranked options with actionable next steps, highlights gaps, and suggests concrete strategies (e.g., guarantor mortgages, exception applications, affordable housing schemes) to bridge any shortfall.

Housing affordability is at crisis levels across the UK and Ireland, with record gaps between incomes and property prices. Simultaneously, the number of alternative lending products, government-backed schemes, and non-traditional mortgage options has exploded, making manual comparison nearly impossible for the average buyer or renter.