Hey there, just before we jump into today's episode, I want to flag something that I know is pulling money out of your business right now, and most of you don't even see it happening. Like, you optimize for CAC, for conversions, for retention, but there literally is a leak at the very bottom of the funnel that most founders and marketers aren't watching, and that's chargebacks. And so, here's how it gets you. You win a customer, you ship the product, everybody's happy. Well, at least it seems that way. And then, I don't know, three or four months later, a dispute comes through. The bank claws money back out of your account, and then they even tack a fee on.

And you usually find out when you're kind of reconciling your numbers, and something is just a little bit off. And like, for a brand that's doing a few million dollars a year, that really adds up to like one to two percent of your total revenue. Like, literally, poof, gone. And most operators just eat it. Like, it's a cost of doing business. You know, I've even fought disputes manually, and to be honest with you, like, it's literally a full-time nightmare. And that's exactly what charge flow fixes. Like, two-click Shopify install, and their AI builds and submits the evidence on every single dispute for you. And here's the kicker. You only pay when they win money back for you.