A web and mobile tool that aggregates holdings across all investment accounts, automatically analyzes fund overlap at the individual stock level, and visualizes true portfolio-wide asset allocation. It flags over-concentration risks, highlights redundant fund positions, and suggests specific rebalancing moves—accounting for tax implications across account types (tax-advantaged vs. taxable). Users connect accounts via read-only links or manually input holdings for instant analysis.

The explosion of low-cost ETFs and self-directed investing platforms has given young investors more choices than ever, but without the tools to understand how their selections interact. With record retail investor participation and growing skepticism toward traditional financial advisors, there is strong demand for affordable, transparent portfolio intelligence.