It's the work of turning those raw financial reports that you are looking at and maybe don't actually understand into an actual understanding of your business and showing you the story that's happening in them. And it's the difference between just having reports and getting them handed over to you every month and actually being able to use them to transform this beautiful business that you've built. Financial statements were designed to work together, not to be read one at a time. The profit and loss balance sheet and cash flow statement each tell only a third of the story and you need all of them to be read together so that you can read them against the trend.

That's what credit cards are for. That's what lines of credits are for. That's why we see all these people who have lots of money, but technically aren't actually making any. And if you've never opened your balance sheet or you opened it once and never went back, again, you're going to have some sort of issue because you're not actually looking at how your business is doing. You're not looking at your equity. You're not looking at your assets. You're not looking at your liabilities. You're not seeing how your business is performing overall. If you panic in the months, your P&L looks bad, even though in the balance sheet says that the business is fine, that's when you really know that you need to be looking at the full picture.