Right, averages can really hide the outliers. I remember you've talked about that on the show before with other topics, but it's so easy to fall into the trap of just checking your overall open rate and calling it a day.

So how do you actually do this without getting lost in a spreadsheet? The founder's approach was surprisingly low-tech. He exported his email provider's data into a simple table, listed every post he'd sent in the last six months, and then ranked them by paid conversion events — not opens, not clicks, but actual upgrades from free to paid. He found that ten out of fifty posts accounted for forty-two of his fifty-three total conversions.

I'm trying to think if there was anything else, like, so you said some of the things that customers may want to look for. So open rates, click through rates. So if you put links in your emails, obviously you want to know how many people clicked on those links as well. And again, those marketing tools will give you those pieces of data, email marketing, you know, you may see, and they differ depend on the business. So like in the restaurant industry, I'm trying to remember the statistics is it 20% is the average open rate, three or 4% is the average click through rate. You know, so obviously applied over thousands and thousands and thousands of emails.