And we've been, like, creating that category of unified payments infrastructure. And we've shown that this category is actually, like, gaining a lot of traction over the years. And that's why we've been able to raise recently. And we are becoming, like, even more relevant in the world of payments with everything that is happening right now in terms of, of AI and agentic payments, right? You need that single infrastructure to connect to many services. You need to have, like, one single funnel where, like, all your data is being consolidated. Because you can't create, like, intelligent payments if you have, like, all your payments being fragmented across, like, all those different services.

And payments is the biggest one. Embedded FinTech in general is really powerful, but payments is always where you start. So I'd say with sort of the increase in pressure from the industry that they're in, from their investors and board members, as well as just AI, AI, AI, AI is kind of everywhere. Payments is a really great place to do so, but you can only sell payments to your merchants once, right? So how do you get more merchants? A lot of times you have to expand either into new verticals or in this case, new territories.