A comparison and recommendation tool that takes a founder's profile — country, business registration status, expected revenue, target customer geography — and calculates true all-in costs across payment gateways, factoring in processing fees, FX markup, AMCs, setup fees, and tax compliance overhead. It surfaces deal-breakers upfront (e.g., 'requires Business PAN') and recommends the optimal gateway with a transparent cost breakdown.

Stripe's invite-only policy since May 2024 has forced thousands of Indian founders to evaluate alternatives, creating a surge in demand for reliable comparison data. The rapid emergence of new players like Dodo Payments and Razorpay MoneySaver in 2025-2026 has made the landscape even harder to navigate without a dedicated tool.