Offer a productized readiness audit covering product feeds, first-party conversion data, negative keywords, creative inputs, landing-page eligibility, brand exclusions, language risks, and campaign-level automation settings. Deliver a prioritized remediation plan, implement approved controls, and provide a 30-day managed monitoring period that compares traffic quality and conversion performance before and after changes. Begin as an expert-led service using existing Google Ads and Merchant Center exports, then productize repeatable checks and evidence capture.

Several simultaneous Google Ads changes are shifting responsibility from explicit advertiser settings to automated inference. Advertisers need a transition audit before these behaviors become default and historical baselines become harder to reconstruct.