One of the biggest problems for indie founders is not building the product. It is distribution. Most founders are competing in the same crowded channels: Reddit, Product Hunt, LinkedIn, X, Google Ads and Meta Ads. These channels can work, but they require time, experience and usually more budget than an early-stage founder can comfortably risk. Recently, we started experimenting with a different distribution channel for sellers listed on SaaStore: **Sponsored placements inside AI chats.** The idea is simple. When someone is already asking an AI assistant for help solving a specific problem, relevant software can be introduced as part of that discovery process. Instead of interrupting someone while they are scrolling through social media, the product appears when the user is actively searching for a solution. The problem is that this advertising channel is generally not accessible to small founders. Campaign budgets, minimum commitments and the operational complexity are usually designed for larger companies. A solo founder with a limited monthly marketing budget normally cannot access the same inventory or run a meaningful test. Through a partnership, we are able to combine multiple indie SaaS products into a larger distribution operation and give individual founders access at a budget that is closer to what an indie founder can actually afford. But access to the advertising channel is only one part of the system. The second part is **trust**. When a potential buyer discovers an unknown product inside an AI chat, they still have several questions: Is this product real? Does it actually work? Is the founder identifiable? Is the website secure? Can I trust it with my information or payment details? Sending traffic directly to an unknown landing page often leaves all of those questions unanswered. That is why we send users to a structured li...

- Facilitate affiliate collaboration by implementing product selection, price benchmarking, advertisement arrangement, campaign setup, livestream and video preparation - Build and manage relationships with MCN agencies, media companies, key merchants, content creators, macro KOLs and Singaporean celebrities

Scale affiliate and publisher ecosystems that drive efficient customer acquisition and ARR growth across key products and go-to-market motions. Build AI-first partnership strategies that increase HubSpot visibility across LLMs, Reddit, review platforms, nano/micro creator ecosystems, and third-party recommendation surfaces.