Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle

Put your hand up if your team already has too many dashboards. GA4, CRM, email platform, ads, social listening, heatmaps, LinkedIn analytics... collecting the data is only the start of the problem. the MAIN problem is that none of these dashboards talks to each other, and half the team is interpreting the same numbers differently.  AI can help here  but only if the data is actually clean and you know what you're trying to figure out.  asking 'why did traffic drop' is a bad question. asking 'which specific audience segment moved closer to buying last month and why' is a much better one. the dream is a system that looks at all your signals and surfaces the 3 decisions that actually need to get made this week.  would you trust AI to summarize your marketing performance and tell you what to do next? or does that still feel like a stretch?

Drive continuous improvements to campaign operations, helping teams move faster while maintaining high quality and governance. Stay current on trends across marketing technology, AI, and digital advertising, sharing insights and best practices across the organization.