Analytics & instrumentation. Define the performance metrics that matter, instrument the product and funnel to capture them, and build the dashboards the team runs on. Partner with Organic on a shared funnel view. AI-native workflows. Use AI across creative, targeting, copy, and analysis to compress every cycle and run a leveraged, low-overhead performance motion.

Hand up if your team already has too many dashboards. GA4, CRM, email platform, ads, social listening, heatmaps, LinkedIn analytics... the data isn't the problem. the problem is that none of it talks to each other, and half the team is interpreting the same numbers differently.  AI can help here  but only if the data is actually clean and you know what you're trying to figure out. Asking 'why did traffic drop' is a bad question. asking 'which specific audience segment moved closer to buying last month and why' is a much better one. The dream isn't a dashboard with more charts. it's a system that looks at all your signals and surfaces the 3 decisions that actually need to get made this week.  would you trust AI to summarize your marketing performance and tell you what to do next? or does that still feel like a stretch?