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There is a new approach I started using in my web agency that completely changed my results. For years, I did what most people tell web designers to do. Go on Google Maps, find businesses without websites, and contact them. What I started doing differently was targeting businesses that already had websites. The reason is simple. If a business already has a website, it means they understand the value of having one. You do not need to convince them why a website matters because they have already paid for one before. The market for businesses with outdated, broken, slow, or poorly designed websites is also massive, and selling becomes much easier because they are already familiar with the process. My biggest issue was figuring out how to send mass outreach to these businesses without sounding generic. I did not want to send thousands of emails saying, “Hey, your website needs a redesign,” and just assume that every business needed one. I wanted to send emails at scale while still telling each company exactly what was wrong with their website. A little over a year ago, I watched a YouTube video from Nick Saraev where he built a workflow that analyzed business websites and turned issues with design, SEO, layout, speed, and mobile optimization into personalized outreach emails. Each company received a professional email that made it clear someone had actually taken a look at their website. The idea was great, but building and maintaining the workflow took a lot of time. I still had to find the leads myself, the messages were not always consistent, and the automation kept breaking. But it worked. I was getting more clients than ever before, at one point around 10 websites a week, while my business partner focused on building the websites as quickly as possible. I started searching online for a tool that could do everything in one place, and a few months later I found Swokei. It did exactly what I was looking for. It l...

Many web designers overcomplicate the sales process. They schedule multiple meetings, wait for approval from the business owner, present pricing, and go back and forth before anything gets signed. The more steps you add, the slower you close deals and the less money you make. I decided to shorten the entire process. I’ve been running my web agency for four years, and the thing that has gotten be the most clients is email automation  I’ve tried almost everything, but email automation has worked best for me because it’s affordable and runs in the background while I focus on other parts of the agency. I don’t use Instantly, Mailchimp, or Klaviyo. I use a tool called Swokei, which is built specifically for web agencies. It lets you find businesses that already have websites, add thousands of them to a campaign, and automatically analyzes each site for issues with design, layout, SEO, speed, and mobile optimization. It then turns those issues into personalized, ready to send outreach emails.  Instead of targeting businesses with no website, I offer redesigns and updated websites to companies that already have one. I’ve found that approach works much better. When a prospect replies with interest, they are automatically sorted into my CRM. I then call them and say, I’ve already built a new version of your website. Let’s set up a quick Google Meet so I can show it to you. During the meeting, I present the website live and use my sales skills to explain the value. Once they see a more modern and professional version of their current website, they begin to understand how it could improve their business. At that point, they usually ask how much it costs. I present the price, include a monthly maintenance retainer, and either take payment during the meeting or have them sign the agreement. When you run a web agency, do not overcomplicate the process. Take control, handle as much as possible yourself, and avoid unnecessary approval stage...