When you just do Google search, you're just asking a basic question. Now we're asking a question, giving all this other data, and then it's finding you the best outcome. So, I guess, Christian, I'm curious to know, what are you doing for your clients right now to have them be seen when, you know, someone says, I'm looking for a tax planner in Chicago, and here's what I've tried, and here's this, and I've uploaded all this stuff. How does one become part of the answer? That's the question. So, thanks for taking us there. And the answer is the content on your website. There are some technicalities on the back end. There are some things you can do. But it's two things. It's the literal words on your site and the way they're formatted. So, formatting and structure and answering the questions that people are going to ask. The FAQ page of your website is taking on new life. The blog pages, the topical things, your service pages. So, this has always been true, in my opinion, Michelle, but it's becoming more true, that if you, one, are in the camp right now of having a website that you haven't changed ever, okay, it's got, like, boilerplate homepage content, right? I mean, I get it, because I'm a marketer, so I think about websites a lot, but I think most businesses just don't. They've said it once. They're happy with it. Even before this moment, Michelle, I would have told you that good SEO best practices is to aim at something, look at the data, run a test, and then, again, repeat the experiment. So, hypothesize, set out the parameters of what you want to test, measure the results, and then review and reassess. And changing your website content before AI is a good thing to do, because if you're looking at Google Search Console or Google Analytics, basically, like, hey, how are people finding me? How are they not finding me? What would I like to be shown for? And what am I not being shown for? That already is what marketing is. It's already there. But even more so, having tools that help you see not only how am I ranking on Google, but how am I ranking on ChatGPT? It is more reliant on, are you answering the question that they're posing to ChatGPT? Are you really, Michelle? I think what it boils down to is actually, like, not scary AI stuff. It's understanding your ideal client.

ran AI search checks on over 500 local service businesses over the past few months. plumbers, HVAC, dentists, electricians, landscapers. The test was simple: ask ChatGPT and Siri for their service in their city. See who shows up. 72% didn't show up at all. Here's the part that surprised me: Google Maps ranking has almost nothing to do with AI search visibility. I found businesses ranking top 3 in Google Maps that don't exist anywhere in AI results. And businesses with middling Maps rankings that show up consistently in ChatGPT and Perplexity. What actually predicted it: 1. LocalBusiness schema on their website. Not just any schema, the specific type that tells AI crawlers what the business is, where it is, and what it does. 2. FAQ structured data. Businesses with proper FAQ schema showed up in AI results at roughly 3x the rate of those without it. 3. NAP consistency. Name, address, phone exactly matching across Google, Yelp, their website, and everywhere else. That's basically it. Review count barely moved the needle. GBP completeness helped but wasn't decisive. Social media activity showed up as almost zero factor. The implication: a plumber with 8 Google reviews and clean schema is more findable in AI search than a competitor with 200 reviews and a messy website. And right now, nobody is telling local businesses this. Most of them don't even know AI search is a thing they need to worry about. If you want to see what this looks like in practice for your market, drop your city and niche below. I'll run the check on a handful of businesses and share what I find.