In 2026, building a SaaS is easier than ever. Every day I see new products launching, but most founders struggle with distribution. Some build without understanding their market, while others have a really good product but don't know how to reach customers. If you've built a SaaS and got your first 10 paying customers, how did you do it? Please be as specific as possible. Where did you find them? What was your GTM strategy? What channels worked? How many people did you reach out to? What would you do differently if you had to start again? I think this will help a lot of founders here who are building great products but don't know where to start when it comes to getting customers. One more question. Did you get customers before you started building by validating the idea or creating a waitlist? Or did you launch with one feature and then begin reaching out? I believe building and distribution should happen side by side, but I'd love to hear how you approached it.

Hi everyone. I'm aware that if I post something about my Shopify App/Website here it can be flagged as self-promotion, spam, etc. My genuine question is: do you have any suggestions for me? I'm also considering paying for Google to promote it, but I'm not quite sure. Every new saas face the challenge of onboarding the first users, and since this is my first one, I would trully appreciate if someone could gimme some guidelines. Best regards for all.