are asking? Helium 10 will automatically write your listing in a way that's optimized for whatever Rufus questions are showing up on your competitors listings. And it's going to use all as many as possible of the keywords that you had discovered. So everything I just mentioned for the keyword, this Bali blast research strategy, you can actually do it all at once, but not, you know, not those Etsy things and some of those frequently bought togethers. Those are still extra, but you can do a lot of it at once. Now, one thing that's important, guys, this is something that I'm like one of the few people to teach us. It's not the only person. So make a test listing to check your relevancy. What happens sometimes, guys, is when you launch a product, Amazon can get confused about it and you're like struggling to even get PPC impressions. All right. This just happened to me this week. I launched two products this week just for this episode to test these strategies. And let me show you what happened. It was this like toilet rug, coffin and a bat shaped toilet rug, which didn't exist on Amazon. So especially when you come up with new products that Amazon has never seen before, it can get confused. I ran the product through Cerebro and I sorted it by Amazon recommended rank. In other words, that is what Amazon thinks your product is. I've done this so many times where Amazon's got confused and look at the top keywords that Amazon thought the product was. It was generic keywords, nothing about coffin, nothing about gothic too much in the top five keywords. So it knew that I was a toilet rug, but it was like, there has never, ever been a coffin toilet rug. So we're not even sure that that's an important keyword for this. Right. And so what happened, my very first day of launch of this, this test I did, I was getting almost no impressions at all for these gothic related and coffin related keywords, like almost nothing, you know, like, like three impressions for the whole day, 11 impressions, 52 impressions out of my top 10 keywords. That's all I got. And I'm like, this sucks. You know, you don't want to do this with a live listing. So what I did was I went to index checker in helium 10. I put in the ASIN and then I put in the keyword coffin toilet rug. I didn't want to rank for this keyword. I actually ended up ranking for it

too. But my point was I wanted to send a relevancy signal to Amazon to show Amazon, Hey, this product is relevant to the keyword. I was already indexed for it. You can see right here on this page, I'm indexed for the keyword, but I wasn't relevant to Amazon. It didn't put me in the Amazon recommended rank. So I copied the field ASIN URL, the helium 10 check, and I gave it to three people. And I said, hey, go buy this product, right? At full price, right? But what happens is, is that it's kind of like a spoofing a search. Now, if I was trying to rank for this keyword, that's against Amazon terms of service, but that is not my goal here. I'm just trying to send a relevancy signal to Amazon. That's why I only got two or three purchases. And this kills two birds with one stone as well, because now I will be able to get that strikethrough price at my list price, at least now. And who knows what's going to happen in the middle of May when this changes. Interestingly enough, before I did this, I went into Rufus and I typed in, hey, I see coffin bath mats, but is there any coffin toilet rugs? Despite coffin toilet rug being in my title and me being the only coffin toilet rug, look at Rufus. Rufus did not show me for this. And obviously I wasn't showing up in search results either, all right? In the top page for this, all right? Because Amazon did not think it was relevant. So this is what you want to do. This is why you do a test listing. So you get all this stuff out of the way. So when you have your real listing, you know what changes you have to do. Or if you have to get people to like send the relevancy signals to Amazon, you don't want to be doing this on a live launch like I was doing. All right. Now here's the cool thing. I did that. And oh my God, like one hour later, after these purchases, I went back into Rufus guys. This is so shocking. And I asked the same exact question. Hey, I see coffin bath mats, but I do not see coffin toilet rugs. Now, all of a sudden it says, Hey, yeah, there's coffin toilet rugs here on Amazon. And it showed my product. The first one, this relevancy signal works guys. Rufus picked it up right away. And also Amazon search did. And guys, I do these tests for launch on multiple accounts with similar products just to be able to like prove that some of these strategies work. It wasn't just a fluke. So at the same time