S1 #14: Why Your Website Copy Should Come Before Design

Market This | Local Business Marketing, Content Marketing & Website Copywriting And so, that's how they, that's essentially what it was to be a journalist. Like, you just had to be an expert in whatever topic that you were going to cover that day. So, I think a lot of that sort of, so I think a lot of that training comes into adopting somebody else's brand tone. And I usually do this by having a call with my client. I ask a lot of questions and then I'm quiet. I'm noticing how you speak. I'm noticing your isms. Do you swear? I'm picking up sort of the way, the way you speak so that I can capture that in words. Also, your market position. What do you want people to know about you? And I think that's probably, you know, that is like the toughest one to nail. Usually, my clients have this figured out when they come to me. However, sometimes it needs a little bit of finessing with words. So, that's why those are the three. I mean, there's a lot more. But like, you're messaging your brand tone and your market position. Those are all, that all has to be communicated with your copy. Yes, of course, it comes through in your branding and the design. However, it's very, those are all very word heavy things that need to, that you need a professional copywriter for. Okay, let's get into the next one. So, your website is essentially a communication tool. It's not just like some random brochure out into the world. It has to reflect your business. And it has like a job to do. It has a lot of work to do. So, for sure, yes, the branding plays a part. You guys know that everything I have, like, my mic is hot pink, my website's hot pink, my hair is hot pink. Like, yes, 100%. I wear a lot of hot pink. Yeah, for sure. My branding plays a huge part in how I present myself to the world. However, you know, the words, like when it comes to communication, words are, I would say, the most important. Because you cannot communicate to your ideal clients if you don't use the words to do it. If you have a very pretty website that, you know, the functionality is gorgeous, the UX is perfect, but the language is wishy-washy, it's not going to convert. And I do a lot of audits and I do website audits. P. S. , go to lindseysmithcreative. ca slash audit if you want me to audit your two pages of your website. So, and the thing I see most often is wasted real estate with your head, with headlines. Like, it doesn't say immediately what you do or what you stand for.

7: When to Hire a Copywriter (And When Not To)