I can see the reason why your not profitable. Your sales are doing great, but the CPC is too high, so i would keep testing new ads. Also, keep this in mind: if you have high CPC but also high CTR you should be getting a good conversion rate (which is kind of your situation but your CTR is pretty low), so just keep testing new ads. CPM goes down as you spend so your doing good on that. Also, what's your daily budget for ads? because make sure your not scaling by like 5x the budget, you need to be smart about it.

Not confident at all and honestly that's why we shifted our strategy from optimizing tracking to optimizing creative velocity. You can spend months trying to get perfect attribution or you can accept that the data will always be messy and focus on producing enough creative variations that the algorithms have something to work with. Our approach now is to test way more ad creatives per week than we used to, because even with imperfect tracking the platforms do a decent job of identifying winning creative if you give them enough options. We use Arcads to produce video ad variations fast so instead of running 2 creatives per ad set we're testing 8 to 10. The platforms may not track every conversion perfectly but they can still optimize toward the creatives that generate the most engagement and clicks. That signal is strong enough even with tracking gaps. The teams I see struggling the most are the ones running 1 to 2 creatives, getting inconsistent ROAS, and blaming tracking. In most cases the real issue is creative fatigue not attribution.