Now, a lot of CEOs over the last two years or three, let's say, have said, okay, team, go, you know, jump into the deep end of the pool and learn AI. And as a result, 90% of those projects don't lead to positive outcomes. They fail. On a positive note, I did see a study the other day that said 30% of projects now are starting to lead to positive outcomes. So somewhere between 90% and 70% failure rate. You've obviously delivered through your service, promptpartner.ai, and the work that you've done, hundreds of different AI prompts. If you were to stack rank, you know, there's so many things you can do under the sun. What are the ones that are, and what are the keys to making it actually work?

This is so important, what James is saying. This is really what motivates us, why we built the company, is that it's tragic to see people who aren't able to measure where the real value is. And James started the list. Let me add to that. Improvements in quality, faster learning, better decisions, reduced rework, shorter onboarding, greater customer satisfaction. We show you can measure that not just with net promoter scores, but also with customer sentiment. The ability to create new products and services who were previously uneconomic. Going to headcount reduction is the lazy and misleading way of trying to think about how to measure the ROI.