metrics of your products the key metrics so sessions units sold unit sessions percentage or what we call conversion rate add clicks add sales add spend best sellers rating which is basically telling you how good you're doing in that that uh niche your main keyword ranking so when somebody searches you know whatever it might be you know garden shovel on amazon where do you rank on amazon when they when those come up without the sponsored searches the fba pick and pack fee your product cost your freight all that stuff you have to know these numbers and you have to put it into a spreadsheet these are things that i do every week i show my clients how to do it they actually figure it out they understand it they know that if their conversion rate drops and they need to do something maybe lower their price or do whatever let's talk about that look at the data over the past 30 to 60 days and see what seems off or worse than expected so is your conversion rate really low for your price point we'll talk about that in a second or you know maybe your sessions are just not you're not getting enough people to your page how do you fix that right put a plan together to fix that particular metric anytime you see something off or you see like well if this thing's going to not cause me to get to where i want to go i need to fix that data point and the way that you can do that we'll talk about it today okay for example if your conversion rate is low lower your price update your bullet points update your titles update your images or get more reviews or better reviews all those things help your conversion rate if your keyword ranking is low check your listing to see if you include those phrases in your listing front and back so there's a you know you have to put all the information into the amazon database in this like back-end editor and you have to put in all your main keywords you have to put them in your title your bullet points all this stuff right so these are things that you need to do to make yourself get free traffic to your listings you do this you have a better chance of getting free traffic and that's where you want people to show up obviously you still have to advertise on those on those keywords as well but you need as much relevancy from your actual listing that you can

it here's the benefit and then show them somebody using it in that way you'll have a much better conversion rate and people will trust that product a lot more than ones that don't look at your keyword ranking on main keywords if you're not on page one you probably need to advertise to get there stop thinking that advertising is a waste of money it's the only way to start to get into the places where you need to be if you're not currently there look at your ad campaigns are you bidding enough to get clicks each day so if you're not getting clicks in your ad campaigns bid higher right like if you're only spending you know 15 cents per bid on all your keywords well you don't have any clicks raise the bids you need to get there right you need to be seen look at your back-end keywords so these are the things you put into the you know back-end editor for amazon's listings do you have your main keywords and other relevant keywords in the applicable fields so title bullet points product description generic keywords whatever they call them search terms whatever the term is now all those things need to be filled in a huge one look at your price are you offering a competitive price to the best sellers of that same type of product now i'm not saying you have to sell at five dollars because there will be chinese manufacturers that just go on and put prices at like five six dollars what i am selling is for the branded products the ones that people trust the ones that people will buy are you selling at a price that's competitive one dollar below at their price one dollar above somewhere in that range you need to be selling it you can't be selling it you know ten dollars above and expect them to you know come in and buy you because the best sellers are already you know selling ten dollars below and people trust that one so why would they buy you a seller that they don't trust about a product they don't trust for ten dollars more you'd have to have a really really good proposition for that look at your reviews and star ratings do you have more than 50 reviews with a star rating you know at or above your competition usually 4. 5 anything above that is it's really good people trust those types of products but you need to have a decent amount of reviews as well if you spot something that