You know, this is very much my, my wife's realm. so I'll try not to struggle on their toes too much, but yeah, psychology is a huge factor, right? Because you've got, most attacks will happen and leverage social engineering, right? All of the scattered spider stuff that's mostly based on social engineering and compromising people's MFA accounts and whatnot, right? So most of it does come back down to social engineering. And then you have AI powering social engineering emails, and OSINT and stuff, anything that you can, you can leverage to gain some kind of control over another person and their emotions and how they react. That's a huge thing.

What are all the bad things so that we can try to think ahead and figure out where could they go next? What steps might they take? And right now, I hate to say it, but social engineering is an easy target right now. Again, those phishing emails are quick. They're easy. You know, it's a click of a button. And, you know, you send out, you know, millions of them. And if you get one hit, one person that falls for it, that can take down an organization. And unfortunately, you know, we've seen that with, you know, in the news, as well as like our vendors and suppliers also, you know, some of our, you know, smaller ones are also getting targeted. And, you know, on little things like invoices and fraud and things like that, it's all social engineering.