And I was going to say, I've never met a business owner who said, hey, if something happens to me, you know, I hope my employees spend the next month wondering who's in charge, right? Or I hope my spouse has no idea who to call now. I hope my customers start questioning whether this company can still serve them. Of course not. But that is exactly what can happen if we don't have a great plan.

Here's the deal, John. Success creates a new kind of risk that most owners don't ever actually recognize. So when you start your business during startup, owners are worrying about acquiring customers, making sure cash flow is there, hiring their team, just surviving. And they should. But once the business becomes predictably profitable and stable, those risks don't disappear, but they do stop being the biggest threat. So the biggest threat is that the business can become increasingly dependent on one person, and that's the owner. And so almost ironically, JLD, the more successful that owner personally becomes, the more irreplaceable they can become.