Not, I'd love to talk about my business. That means nothing to anyone. It's, here's the exact story or trend that I can speak to. Here is why it matters to your audience right now. Number three, your pitch includes one proof point, a number, a client result, a previous placement, something concrete that tells them that you're not guessing, but you've actually done this before. And number four, whatever you pitch has to make it easy for the person receiving it to say yes. So you need to provide a link that can help whoever's receiving it to find you in 10 seconds. Provide your availability, a sample question or two, whatever removes the friction of booking you.

And it's the one with the clearest playbook. So let's talk about how to actually get that yes. Whether you're pitching a local outlet or a podcast or a blog in your niche, the pitch that works does the same four things every single time. This is true whether you're doing it yourself or handing it to someone else to do for you. Because if you can't do this, you can't manage someone who's doing it on your behalf either. So number one, the pitch has to show that you actually know the audience. It can't be a mass email or a generic blast. If a producer or a host can tell in one sentence that you did a copy and paste on this, they will delete it. Number two, the pitch leads with one specific angle.