So you can no longer bend the software to the business the same way or to the same magnitude that you could before. And now when you add AI, which employees experience as a direct threat to their jobs and you get people digging in their heels, which is rarely sabotage. It's more fear and uncertainty. So you can't ask someone to self actualize as a great team player when they don't feel secure that they're going to have a job. So unrealistic expectations executive misalignment resistance to change. That's what it's important to remember employees waving a red flag or oftentimes telling you that the system can't run your business. So you don't want to let the outside vendors and the outside pressures convince you to power through the objection.

And now AI is going to take that off my plane, do it for me. Again, all the stuff that might be best for the business, but at an individual micro level, that's where the challenges are. And so people are digging in their heels and resisting, not in a sabotage-y kind of way necessarily. Most of the time it's not sabotage. More often than not, it's more of a subtle resistance and unintentional resistance based on fear, based on uncertainty. And the fact that I can't get excited or get behind this in good conscience, knowing that my job is at stake or knowing that I'm more worried about myself and what my job's going to look like. It's really hard for me to get to that next level up on Maslow's hierarchy of needs of self-actualization and being a good team player and all that stuff.