Before You Fire Your Marketing Agency for AI | Ep 76 | Trades Secrets: Contractor Marketing

10 things I’d check if a Shopify store gets traffic but barely converts

If a store is getting traffic but sales are weak, I’d check the store experience before spending more on acquisition. A low conversion rate can come from a lot of places, and it helps to narrow down where people are actually dropping off. **1. Check whether the product page explains the product clearly** Good photos matter, and video can be even more useful when shoppers need to understand the size, texture, movement, or how the product works. The copy should also help someone make a decision. Specs are useful, but shoppers usually care about what those specs mean for them. “20,000mAh battery” tells me the capacity. “Enough power for several phone charges over a weekend trip” gives me a reason to care. One simple test is to show the PDP to someone who knows nothing about the product for 30 seconds. Then ask them: * What is this product? * Who is it for? * How much does it cost? * Why would someone buy it? * When will it arrive? If they can’t answer the basics, a new customer probably has the same problem. I’d also read the page from the shopper’s side and ask: **what reasons might stop me from buying this?** Price, sizing, compatibility, shipping, returns, durability, setup, or anything else that creates doubt should ideally be answered before the customer has to go looking for it. **2. Check the mobile experience and load time** A common problem with newer Shopify stores is trying to make the site do too much at once. You add a few marketing apps, review widgets, popups, high-resolution images, animations, custom fonts, and suddenly every page is carrying a lot more weight than expected. Each thing can look harmless on its own, but together they can make the mobile experience noticeably slower. I’d go through the store and check: * apps that are installed but barely used * oversized product and banner images * unnecessary autoplay video * custom fonts that require extra files to lo...