You need to price high enough to build a sustainable business but low enough that early adopters take a chance on you. The solution isn't to find the "right" price—it's to find a defensible starting point and build in mechanisms to learn and adjust. Your price is a promise: a $9/month tool says "I'll save you some time," a $99/month tool says "I'll significantly impact your business," and a $999/month tool says "I'll transform your operations." Price signals the category of value you're delivering. Pricing models each serve different use cases. *Subscription* gives predictable revenue and works for tools used regularly. *Usage-based* scales with customer success but can be unpredictable—best for APIs or variable-use tools. *One-time purchase* is simple and yields high upfront revenue for tools with finite value. *Freemium* drives acquisition when free users create network effects or content. *Tiered pricing* captures more value from power users while keeping entry points low—the most common SaaS model. To set your initial price: (1) start with value delivered, (2) compare to alternatives including manual solutions, (3) consider willingness-to-pay from interviews, (4) factor costs as a floor and competitor pricing as a ceiling, (5) pick a number you can defend in one sentence.