Provide a managed order-exception desk that receives escalated cases, reconstructs each transaction across commerce, payment, loyalty, fulfillment, delivery, and support records, and executes an approved remedy. Begin as a human-operated service with retailer-specific playbooks, resolution authority limits, daily case reconciliation, and recurring reports on the system or policy failures causing each exception.

Retail orders increasingly span multiple fulfillment, payment, loyalty, and last-mile systems, while customers expect immediate changes and consistent answers. The repeated failures across Sephora and Ulta suggest that exception handling has not kept pace with this operational complexity.