Product built, zero distribution. How do you actually find someone to guide you through scaling and marketing?

For developers who have launched a SaaS: how did you get your first real users?

I’ve reached the stage where the product is built and I’m trying to move from development into actually getting people to use it. The interesting part is that building the product feels much more straightforward than getting the right people to pay attention to it. I’ve tried some direct outreach, but I’m still figuring out what works best for a developer-built SaaS. I’d especially like to hear from people who were starting without a large audience or existing customer base. Did your first users come from developer communities, cold outreach, content, referrals, Product Hunt, Reddit, or somewhere else? If you could launch your first SaaS again, what would you spend your first month doing differently?

How are you guys handling distribution?

Building a SaaS is one thing. Getting people to actually discover it feels like a completely different game. 😂 I’m curious how other founders are handling distribution right now. Are you mainly doing: * Reddit / communities * SEO * Cold outreach * Content * X / LinkedIn * Paid ads * Partnerships * Product Hunt * Word of mouth * Something completely different? And more importantly — what’s actually bringing you users? Not looking for “just build in public” advice 😅. I’m interested in what you’ve actually tried, what worked, what completely flopped, and roughly how long it took to see results. Would be useful to compare notes.