You know, say you're, we're very open to feedback and we want to, we want to understand what you like, what you don't like, what can be improved. And so certainly that's what we try to do when we're going into, you know, a new product or service that there's the work that you'll do communicating with customers beforehand, and that might be focus groups, surveys, et cetera, consumer research. And then there's the work that you do once the product's actually live or once you're in that market where you get that real-time feedback from customers. And you encourage that and sort of say, you know, appreciating that you're coming on this journey with us, we might not get everything perfect first time round, but we're asking you because we want, or we're asking you because we want you to help us build this into a great product and one that really works for you.

Yeah, no, it's super interesting. Well, one is, I think you need, you know, kind of a feedback loop of like how you're getting constant, you know, feedback from customers on, you know, on one, you know, how you're performing for them and delivering on that original, you know, value proposition and commitment that you made. And then the second thing is a feedback loop on like, you know, what they would like you to do more of, like the example of, can you help us with our payments? And can, you know, and then, once you have that feedback loop, then you kind of, kind of create a mechanism for how do you incorporate it into, you know, actually, you know, your product roadmaps and how you advance the problem.