Deliver a structured co-sell readiness engagement covering customer-outcome definition, competitive positioning, unified solution messaging, sales materials, partner feedback, and licensing scenarios. The consultancy would interview the partner's product and sales teams, assemble the commercialization package, and facilitate a working session that prepares the team for Microsoft-aligned customer conversations.

Multiple Microsoft roles emphasize coordinated partner selling, reusable partner content, unified product stories, customer insight, and evolving licensing approaches. This suggests that successful ecosystem selling increasingly requires specialized coordination spanning product, marketing, sales, and commercial terms.