Offer a narrowly scoped commerce product with no trial conversion or monthly subscription: sellers create a small catalog, share a storefront, and accept online or tap-to-pay transactions for one clearly disclosed fee per completed sale. Start with hosted listings, payment links, fee previews, receipts, and simple catalog import rather than a full ecommerce platform. The operating model can combine self-service software with paid, one-time catalog setup for sellers who need help migrating listings.

Subscription fatigue is appearing across multiple commerce products, while phone-based payments make it practical to serve occasional merchants without dedicated hardware. A transaction-funded model aligns the provider's revenue with sellers who may go weeks without making a sale.