Interesting. And Otterly AI? Otterly AI is more focused on monitoring and on-page optimization. It runs your defined prompts across major AI search engines daily. Chat GPT, Perplexity, Gemini, Google AI Overviews, AI Mode, and Copilot. And reports which brands are cited, how often, and in what context. You get your share of AI voice and see where competitors are winning. So it's telling you where you're being skipped. Right. And it audits individual pages for crawlability and citation potential, then gives you specific on-page recommendations to improve how AI engines read and classify your content. I actually worked with a client last year who used similar auditing, and we found that tweaking page structure and adding structured data boosted their mentions pretty quickly.

So WriteSonic started as an AI writing tool, but it's pivoted into what they call generative engine optimization. It tracks how often your brand shows up in AI-generated answers, chat GPT, Claude, the whole lineup, and gives you a share of voice against competitors. Then it identifies which prompts trigger competitor citations and helps you address those gaps. So it's tracking and content creation in one workspace? Yeah. Their AI traffic analytics also monitors which AI crawlers visit your site and which pages get the most attention. Once you spot a gap, you can generate or refresh the content right inside the platform. The AI article writer uses real-time web research and formats like FAQ blocks and comparison tables that AI engines are more likely to cite.

Most businesses skip this entirely, which means they're optimizing blind. You want to run buyer intent prompts across chat GPT, perplexity, Claude, and Gemini. Think specific purchase questions, not broad stuff. And what are you tracking in that audit? Three things. Whether your brand appears at all, how it's being described, like is the sentiment accurate, and which competitors show up in the same response. That gives you both a visibility gap and a positioning gap. Makes sense. Once you know where you stand, what's the next move? Structure your content so AI can actually read it. AI models don't read like humans do. They extract meaning from structure and clarity.